I think this has some potential real power. This new company makes t shirts (customizable no less), that have slogans and a sn sms text number that other people can opo into their cell phones and get more information. Very cool marketing idea, and also a real possibility for sharing information and changes.
Jameson had mentioned that a place in China had received like a million text messages from citizens about building soe new manufacturing plant, and that all of those text messages had gotten the local government to halt plans for the development. Very cool that tech is being used for social change. Very cool indeed.